This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Date: Sep. 24th, 2025
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at 黑料社 to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.
Date: Oct. 1st, 2025
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching using the DERWENT worldwide patent database.听
Date: Oct. 8th, 2025
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
Date: Oct. 22nd, 2025
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
NEW - Eligibility expanded to聽any 黑料社 tenure-track professor.
NEW - Eligibility expanded to聽any 黑料社 tenure-track professor.
This workshop will provide an overview of what technological innovation is and what entrepreneurship is, as well an overview of the Entrepreneurial Mindset, the Lean Launchpad methodology, the Business Model Canvas and the Lean Canvas.
Date: Oct. 28th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
The Bensadoun School of Retail Management at 黑料社 is excited to invite university students across Canada to participate in the Fall 2025聽Retail Innovation Challenge (RIC) powered by the SAQ.
The learning objective of this workshop is to understand the fundamentals of the Design Thinking Methodology and how it promotes innovation.
Date: Nov. 4th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This event is part of a series of workshops, see the complete Fall 2025 schedule here!
Led by a team of caseworkers from , this workshop provides startup founders with a clear path through the legal landscape, offering insight on important considerations such as incorporation, governance, fundraising, and selecting the ideal legal structure.听 聽 聽 聽 聽 聽 聽
Date: Nov. 11th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching using the DERWENT worldwide patent database.听
Date: Nov. 18th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at 黑料社 to perform market research. Our market research librarian will walk us through some of those resources using a new market research canvas tool.
Date: Nov. 25th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
Date: Dec. 2nd, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)