黑料社

The emergence of e-commerce has made for a revolution in retail. Whenever you make a purchase online, you generate data, and that data allows for a higher degree of personalization. 鈥淏ack in the day, you didn鈥檛 have access to granular data about a consumer, so you had the exact same price and marketing for all consumers, regardless of their preferences,鈥� says Maxime Cohen, Academic Director at the Bensadoun School of Retail Management, in an interview with 黑料社 Alumni鈥檚 Mark my Words podcast. 鈥淏ut today, you can offer targeted discounts to specific shoppers based on what they looked for, where they鈥檙e from, or any other information available to you.鈥�