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The pandemic pushed tipping too far, but customers can push back

Published: 11 January 2024

A recent video sharing one woman’s New Year’s resolution to no longer tip has gone viral, proving that, for many consumers, tipping has become excessive. Just a few years ago, diners often ponied up 15% on a restaurant bill or bar tab. As restaurants were forced to close during the pandemic, tip prompts creeped up to 18%, 20%, or even 30%. Tip prompts were also added to many other services where tipping had never been customary – like drive-thru windows and even deli counters. Referred to as β€œtip-flation”, this phenomenon has sparked debate. In an interview with Global TV News, Associate Professor Vivek Astvansh encourages people to feel confident not to tip when no service warrants it, stating, β€œIt’s OK not to tip when no service was provided to you.”

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