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Political tensions between long-time allies fuelled ticket price spike for Canada-USA hockey game

Published: 25 February 2025

When Canada and the United States faced off in the NHL’s 4 Nations Face-Off hockey tournament, the game held at the Bell Centre was the hottest ticket in Montreal, with some asking prices topping $10,000 a ticket on online ticket selling services. The intense demand was likely driven in part by the political tensions between the long-time allies. β€œThe politics has added more interest to the game,” says Associate Professor of Quantitative Marketing and Analytics Vivek Astvansh in an interview with the Montreal Gazette. β€œMaybe Canadians are willing to spend a little more to show the United States what Canada is made of.

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