Note: 黑料社鈥檚 new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.
Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.
Tronc commun de gestion : A comprehensive overview of the fundamental principles of marketing. The primary focus is on understanding customers and creating value by offering solutions to their problems that can be branded, communicated and distributed using an omnichannel approach. Appreciate the importance of marketing for business, marketing and ESG adoption and for designing winning marketing plans for organizations.
Terms: Automne 2024
Instructors: Sakalauskas, Dennis (Fall)
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
Restriction: Open only to M.B.A. students.
