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One year in, Montreal’s luxury-focused Royalmount mall is still seeking its sweet spot

Published: 10 September 2025

It has been one year since the Royalmount Mall opened its doors, with a goal of transforming luxury retail in Montreal. The gleaming concourses of the upscale shopping centre are often largely empty, but that isn’t necessarily a sign that Royalmount won’t do well in the long run, according to Charles de Brabant, the Executive Director of the Bensadoun School of Retail Management. “Anything with the magnitude and complexity of Royalmount is going to take some time to find its sweet spot,” de Brabant told The Montreal Gazette, noting that many Montrealers underestimate the amount of wealth in some of the city’s most affluent neighbourhoods and among the city’s large international student population.

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